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	<title>A Poetry Magazine &#124; 32 Poems &#187; dream of unified media</title>
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		<title>How Can a Print Publication Survive?</title>
		<link>http://www.32poems.com/blog/1281/can-print-publications-survive</link>
		<comments>http://www.32poems.com/blog/1281/can-print-publications-survive#comments</comments>
		<pubDate>Wed, 18 Nov 2009 12:24:29 +0000</pubDate>
		<dc:creator>32poems</dc:creator>
				<category><![CDATA[32 Poems]]></category>
		<category><![CDATA[32 poems magazine]]></category>
		<category><![CDATA[32 poems subscriptions]]></category>
		<category><![CDATA[charles jensen]]></category>
		<category><![CDATA[dream of unified media]]></category>
		<category><![CDATA[poetry magazine]]></category>

		<guid isPermaLink="false">http://blog.32poems.com/?p=1281</guid>
		<description><![CDATA[As publisher of an independent magazine funded by subscriptions and my checking account, I wonder if it will be time one day to hang up the print and move to web. I&#8217;ve mentioned this in passing and people look at me in horror. Often, these people are not currently subscribing to the magazine. &#8220;I can [...]]]></description>
			<content:encoded><![CDATA[<p>As publisher of an independent magazine funded by subscriptions and my checking account, I wonder if it will be time one day to hang up the print and move to web. I&#8217;ve mentioned this in passing and people look at me in horror. Often, these people are not currently subscribing to the magazine. &#8220;I can only subscribe to three magazines this year,&#8221; they apologize. I smile. I&#8217;m not going to make them feel bad. <strong>I&#8217;m in this magazine business for the long haul</strong>, and we&#8217;ll get through recession or not.</p>
<p>One reason we can survive is that we keep our costs down. This year, I decided we&#8217;re not spending $600 or more dollars on the AWP Conference. Having a table at the conference can be fun &#8212; people know where to find me &#8212; yet it&#8217;s also exhausting and, as I said before, extremely expensive. The number of sales and subscriptions we receive from it is not worth the money to pay for it, and I must spend on increasing subscriptions.</p>
<p>Anyway, I digress.</p>
<p><strong>Charles Jensen</strong> posted that creating a niche for a magazine is the way to stand out from the crowd. 32 Poems aims to do this by publishing a small number of poems in a nicely designed package. <strong>Do we need to do more?</strong> Please read Jensen&#8217;s list below. We welcome your thoughts. </p>
<blockquote><p>
<a href="http://kinemapoetics.blogspot.com/2009/11/more-on-literary-market_16.html">1. Do it differently. I think magazines that niche themselves are better off than the &#8220;everything to everyone&#8221; magazines. Tin House and Passager are good examples of this, as is the print version of MiPOESIAS, with its huge glossy pages dominated by photography. It&#8217;s gorgeous.</p>
<p>2. Do it cooler. Whenever a technological advance democratizes the means of production of something, the outmoded way becomes a form of fine art (like letterpress printing, for example&#8211;formerly the norm, now an art form). So magazines like Ninth Letter really up the ante on quality and innovation in design. I say that&#8217;s a good call. Another great example is the print version of spork, which was community-made, hand-bound, and beautiful. </p>
<p>3. Do it smarter. American Poetry Review seems to understand the temporary nature of its work, and prints its issues on newsprint, which I&#8217;m sure saves buckets of money each year.</a></p></blockquote>
<p><strong>What would make you want to subscribe to 32 Poems?</strong></p>
<p>By the way, I am not scared of your criticism. I&#8217;ve survived workshops with The Most Hated Man in American Poetry, so whatever suggestions you have for this magazine will be milk in comparison.</p>
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